Programmatic advertising

Access premium, brand-safe inventory to reach your target audience in real time.

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What is programmatic advertising?

Programmatic buying is the future. It is the fastest growing form of digital advertising. With programmatic advertising, software is used to automate the delivery of data-driven, targeted and relevant experiences to customers on multiple platforms. This form of ad buying creates efficiencies, while allowing advertisers to access individual audiences. With Bell Media, programmatic advertising means reaching large numbers of consumers, with ads displayed alongside premium content.

Understanding the technology

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SSP (supply side platform)

An SSP is a platform connected to an exchange, to facilitate the sales of Bell Media’s inventory.

Bell Media is partnered with industry leading technology providers to enable programmatic accessibility across all of our digital properties.

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DSP (demand side platform)

A DSP is a technology platform through which buyers (advertisers or agencies) can plan, target, execute, optimize and analyze programmatic buying programs across all of their various campaigns.

Through a DSP, the buyer can set:

  • targeting criteria
  • pricing
  • frequency
  • other criteria governing the purchase of digital ad units
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Programmatic advertising with Bell Media

Bell Media offers several options for programmatic advertising. Bid for impressions using our Private Marketplace (PMP), or guarantee your placement and inventory by purchasing through our Programmatic Guaranteed (PG) product.

Bell Media is partnered with industry leading technology providers to enable programmatic accessibility across all of our digital properties

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Bell Marketing Platform brings together scalable audience, comprehensive reach, and actionable insights in an easy-to-use self-serve platform for more efficient marketing

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